Thursday, September 17, 2015

Is Virtual Reality Ready for Business Use?

Is Virtual Reality Ready For Business Use?

Virtual Reality is something that has been thought of and sought after for years. It gives a 360 degree view of a created space without actually having to be there. Companies have been working on it for some time now and it is finally ready for business use. Some sports teams already use it as a reference without having to go out on to the field every time, but now businesses are starting to use it. In an article written by John Brandon, a writer on, he tells of the benefits of businesses having Virtual Reality.

The first benefit and second benefit of virtual reality in business intertwine. They are money saving and businesses being able to give themselves, their superiors, or their clients a close up look at the project at hand. Businesses typically, if they want to show a client a layout of a building or a new structure, would have to build a model of what there new structure would look like so they could see the ins and outs, but with Virtual Reality businesses save most of their money. They do not have to waste resources because they can create the space and feel of the space inside the program. In the article, writer John Brandon referenced a customer and how Virtual Reality had helped his business. He said, “An actual customer — Lockheed Martin — told they save several million dollars in costs in the production floor by doing motion captures that simulate space vehicles and satellites, according to company reps.” They can now look around at close view and see for themselves the minor inconsistencies instead of just looking at a physical model. Companies also can simulate certain projects before going through with them so that way if they decide to make the real thing they know everything they want to do and how it should work out. 

The third benefit is making business easier even if separated. In the article it talks about one company that is hopeful in creating a virtual reality where meetings can be held even if separated. Laird Malamed, the COO at Oculus, was quoted in the article basically saying imagine being separated from each other and you need to have a product review. He wants for everyone to be able to meet in virtual reality with the product and still have the review. The business world is looking bright with this type of technology in its hands.

Personally, I think that virtual reality would be a big benefit to the business world, but at the same time it could also be a hindrance because as with all technology we could depend on it too much. If the system goes down what do we then have to show the clients or if someone hacks the program they could take the ideas. Virtual reality can be good as all technology as long as its not too relied upon.

Brandon, John. “Is Virtual Reality Finally Ready for Business Use?” CIO.
N.p., 16 Sept. 2015. Web. 17 Sept. 2015.

1 comment:

  1. Although I agree that there a many benefits to Virtual Reality,I personally believe that the cons outweigh the pros. As you mentioned, people could rely on it too much. To elaborate on this point, I think that people may slowly become more and more antisocial to the point where some may not even leave their homes. They will rely on technology like this to have jobs, and they will socialize through online interactions only. This concerns me. In addition, some people may be able to hack this technology to make business meetings severely unprofessional. For example, if a business fired someone and they wanted revenge on it, they could find a way to hack into the technology and ruin the business' meetings. In conclusion, I think this is a cool idea, but I do not like the direction our world is going towards because of it.


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