When
it comes to innovation, it seems like the “little guy” is always one step
behind. Big companies, such as Amazon,
Google and General Electric, are at the forefront when it comes to
technological innovation, which gives them better analytical data. This gives them the ability to create better
products and services for their consumers. Analytics help companies anticipate what
consumers want before they know they want it.
Marc Benioff, the founder and CEO of Salesforce, is making it possible to
employ the same analytics that big companies use across a wider variety of
smaller companies. They intend on doing
this by using “The Internet of Things” that the company had already
implemented.
In my opinion this
can greatly help businesses all over globe to provide better goods and services
to their customers because it can help them personalize their products. This will give people a product that is
better suited to fit their personal needs, rather than a broad product that
might not completely satisfy, or not satisfy as much as it could have. What this is going to do is create better
relationships between consumers and producers.
This mutually beneficial relationship will help generate more revenue
for companies, and will also help consumers get better products. But how is Benioff trying to accomplish this?
In
his article, Quentin Hardy explores how Benioff’s idea of gathering similar
information that Amazon gathers would affect small businesses across the
country positively, by showing that they can increase the efficiency of the
companies and their abilities to provide better goods and services. Salesforce does this through “The Internet of
Things.” Hardy writes, “This service would combine data from devices like
sensors and smartphones with customer information already inside Salesforce,
like personal profiles and previous transactions” (Hardy). A smaller company, such as an insurance
company can use these analytics. This
can be used to detect car accidents. It
would then take that data and send the driver phone messages, which would
include what their coverage is, what tow trucks are near by, and what service
centers are near by (Hardy). Another
product that Salesforce created is called Wave.
It is used to provide people with the ability to keep an active
calendar, without actually having to manually put in events (Hardy). Wave is a way to visualize data and analytics
making them easier to comprehend and apply (Salesforce.com). Being a cloud based software program means
that it can be a part of Salesforce’s “The Internet of Things” and can also be
accessed from almost anywhere from almost anywhere.
By selling these
products to other companies, Salesforce has given the “little guy” the same
capabilities as large companies to provide specialized goods, because they can
see the same analytical data that big companies use, which draws consumers to
them. The relationship between man and
technology has never been better, and with “The Internet of Things” that
relationship can be used to provide better products to people and help
companies create those better products.
Hardy, Quentin. "Salesforce
Plans to Give Customers Amazon-Type Analytics." Bits
Salesforce Plans
to Give Customers AmazonType Analytics Comments. NY
Times, 15 Sept.
2015. Web. 16 Sept. 2015.
"Wave Analytics: Innovative
Business Intelligence Tools and Technology –
Salesforce.com."
Salesforce.com. Web. 17 Sept. 2015.
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