Salesforce is a company that “provides on-demand customer relationship management (CRM) software services to help companies with global customer communication.” And just yesterday (Sept. 15, 2015) they released SalesforceIQ.
SalesforceIQ is a program that uses Relationship Intelligence technology for company relationship analysis. “RelateIQ”, as it is referred to in the article, takes information and creates a pattern that can be used by the company to predict future outcomes and provide better customer relationships. This gives the company important insight, allowing them to greatly improve their revenue and sales.
Apart of this program is SalesforceIQ for Small Business, which gathers information from the customers of Small and Medium sized Businesses (SMBs). This helps them focus more on building solid customer relationships rather than being distracted by the logistics of trying to appeal to their customer base. SalesforceIQ for Sales Cloud, another SalesforceIQ application, is accessible from the sales representative’s email. This allows sales representatives to see valuable data from their email and make sales with greater ease. These programs not only save time, they’re more effective and efficient than “manually logging information.”
This is obviously an amazing stride forward for technology and businesses. Companies can more easily target their best customers, along with their information, and form their business strategy around it. This allows them to be more effective in their sales, thus improving net profit.
However, with great technological advancement, we must always consider the implications. From a business standpoint, SalesforceIQ is indubitably useful, but from a consumer standpoint, it can be unnerving. Businesses can gain access to our information and our patterns so much easier. This gives businesses a huge leverage over their customers. They can easily take advantage of consumer habits and psychographics by altering the price of their product in their favor.
Although SalesforceIQ can be used for corruption, it can also be utilized beneficially for both parties. Companies can use customer information to help them out and build better relationships. For example, a small business can use SalesforceIQ to see what their most frequent customers purchase most, and increase the supply and lower the price. This gives their customers a great deal, but it also helps the business increase sales and build a stronger customer relationship.
SalesforceIQ is a significant program with amazing use of technology and relationship intelligence. This service can help businesses excel and reach their full potential. However, with advanced information technology, much like SalesforceIQ, it is important to consider all of the possible implications, good and bad.