Salesforce is a company that “provides
on-demand customer relationship management (CRM) software services to help
companies with global customer communication.” And just yesterday (Sept. 15,
2015) they released SalesforceIQ.
SalesforceIQ is a program that uses
Relationship Intelligence technology for company relationship analysis.
“RelateIQ”, as it is referred to in the article, takes information and creates
a pattern that can be used by the company to predict future outcomes and
provide better customer relationships. This gives the company important insight,
allowing them to greatly improve their revenue and sales.
Apart of this program is
SalesforceIQ for Small Business, which gathers information from the customers
of Small and Medium sized Businesses (SMBs). This helps them focus more on
building solid customer relationships rather than being distracted by the
logistics of trying to appeal to their customer base. SalesforceIQ for Sales
Cloud, another SalesforceIQ application, is accessible from the sales
representative’s email. This allows sales representatives to see valuable data
from their email and make sales with greater ease. These programs not only
save time, they’re more effective and efficient than “manually logging
information.”
This is obviously an amazing stride forward
for technology and businesses. Companies can more easily target their best
customers, along with their information, and form their business strategy
around it. This allows them to be more effective in their sales, thus improving
net profit.
However, with great technological
advancement, we must always consider the implications. From a business
standpoint, SalesforceIQ is indubitably useful, but from a consumer standpoint, it can
be unnerving. Businesses can gain access to our information and our patterns so
much easier. This gives businesses a huge leverage over their customers. They can easily take
advantage of consumer habits and psychographics by altering the price of their product in their
favor.
Although SalesforceIQ can be used
for corruption, it can also be utilized beneficially for both parties.
Companies can use customer information to help them out and build better
relationships. For example, a small business can use SalesforceIQ to see what
their most frequent customers purchase most, and increase the supply and lower the
price. This gives their customers a great deal, but it also helps the business increase sales and build a stronger customer relationship.
SalesforceIQ is a significant
program with amazing use of technology and relationship intelligence. This
service can help businesses excel and reach their full potential. However, with
advanced information technology, much like SalesforceIQ, it is important to
consider all of the possible implications, good and bad.
Griffin Nesfield
IS251.03
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