Ordering products online is simple and
easy, yet ordering these same products on a smartphone from the manufacturer’s
website is not, mainly due to the phone’s size. This article highlights a new
product called Relay, made by the company Stripe, which allows retailers to sell
their goods to customers through smartphone apps and social networks like
Facebook and Twitter, and makes the checkout process for customers simple and
easy.
There are three things the article talks
about which I found to be interesting. First, the article explains how an
eyeglass company by the name of Warby Parker could use Relay to sell a pair of
eyeglasses to customers. Making it easier for customers, Parker, through Relay,
can sell their glasses on Twitter, and a Twitter user with a couple of taps on
their smartphone could purchase them directly from the social networking
website. It saves the customer time by not having to go through Warby Parker’s
main website. In the end, it is a great idea and benefits all parties.
Another point I found to be interesting was
the fact the company is trying its best to expand to bigger, more successful stores
such as Macy’s and Saks Fifth Avenue. Although it will be more difficult to
partner up with them than Warby Parker, they are still aiming for it. Should
these stores sell their products through sites like Twitter with the assistance
of Relay, I believe more people will purchase these store’s products due to the
easiness of the process. Again, it will benefit the stores, Stripe, and the
customers.
The last point that caught my eye was Stripe
is already working with advertising companies that have advertisements inside
numerous smartphone apps, trying to make it possible for consumers to purchase
products directly from the ad itself. While reading the article, I thought it
would be amazing to purchase products directly from Twitter, but from an
advertisement is even faster and easier. It is good to see that Stripe is
trying to go a step further.
Although I enjoyed the article, I feel as
though it left out a few things. First, how does one exactly order the product
directly from Twitter? I understand the simplicity, but the article failed to
mention the necessary steps. Second, I would have liked to know what percentage
of a purchase each party receives. For example, a consumer buys a pair of $250
Warby Parker glasses through Twitter, of course with the assistance of
Relay–how much goes to each party? Lastly, the article briefly mentioned that
Stripe was interested in joining Sacks Fifth Avenue and Macy’s, yet I wanted to
know what the retailers’ feeling is on this, and if they are even close to
closing a deal or not.
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