Monday, October 5, 2015

Apple's New Privacy Technology

Taylor Fioravanti

            As a frequent user of my smartphone, the privacy of my data has always been a concern of mine.  I am constantly storing so much personal information on my phone that I am frequently wondering what happens with that information.  As of very recently, Apple has confirmed that they “acquired Perceptio, a startup developing technology to let companies run advanced artificial intelligence systems on smartphones without needing to share as much user data” (Bloomberg).  This is a big deal for Apple and for Apple customers because it provides consumers with more security. 
            Zac Stone and Nicolas Pinto founded this company with the intention of developing advanced artificial intelligence systems for smartphones (  With this, Perceptio’s goals were to develop techniques to run AI image-classification systems on smartphones, without having to draw from large external repositories of data” (Bloomberg).  This works great for Apple because Apple has always been concerned with the user’s protection and security.  Apple has been trying to strategize a way to “minimize its usage of customer data and do as much processing as possible on the device” (Bloomberg).  With this new technology, Apple customers can have a little more security when putting so much personal information on their phones.

            I think with purchasing this company and implementing this new technology, Apple is taking a step in the right direction.  It is always reassuring that big companies care about their customers, especially when it comes to privacy and security.

1 comment:

  1. I 100% agree with you about privacy on my iPhone. I have many things stored on it, and would be extremely frustrated if someone like a hacker were to somehow break into it for whatever reason. I think Apple purchasing Perceptio is a clever purchase that benefits everyone–Apple, Perceptio, and the customer. First, Apple can make more money due to the fact that maybe more people will now wish to switch over to Apple products because they are even safer now. Perceptio because they were purchased by one of the world's biggest companies, and the customer because their device is now safe (or at least safer than before). You are definitely correct in saying that Apple is moving in the right direction with this.


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