Taylor
Fioravanti
As a frequent user of my smartphone,
the privacy of my data has always been a concern of mine. I am constantly storing so much personal
information on my phone that I am frequently wondering what happens with that
information. As of very recently, Apple
has confirmed that they “acquired Perceptio, a startup developing technology to
let companies run advanced artificial intelligence systems on smartphones
without needing to share as much user data” (Bloomberg). This is a big deal for Apple and for Apple
customers because it provides consumers with more security.
Zac Stone and Nicolas Pinto founded
this company with the intention of developing advanced artificial intelligence
systems for smartphones (9to5mac.com).
With this, Perceptio’s goals were to develop techniques to run AI
image-classification systems on smartphones, without having to draw from large
external repositories of data” (Bloomberg).
This works great for Apple because Apple has always been concerned with
the user’s protection and security.
Apple has been trying to strategize a way to “minimize its usage of
customer data and do as much processing as possible on the device”
(Bloomberg). With this new technology,
Apple customers can have a little more security when putting so much personal information
on their phones.
I think with purchasing this company
and implementing this new technology, Apple is taking a step in the right
direction. It is always reassuring that
big companies care about their customers, especially when it comes to privacy
and security.
http://www.bloomberg.com/news/articles/2015-10-05/apple-acquires-startup-developing-advanced-ai-for-phones
http://9to5mac.com/2015/10/05/apple-perceptio-acquisition/
I 100% agree with you about privacy on my iPhone. I have many things stored on it, and would be extremely frustrated if someone like a hacker were to somehow break into it for whatever reason. I think Apple purchasing Perceptio is a clever purchase that benefits everyone–Apple, Perceptio, and the customer. First, Apple can make more money due to the fact that maybe more people will now wish to switch over to Apple products because they are even safer now. Perceptio because they were purchased by one of the world's biggest companies, and the customer because their device is now safe (or at least safer than before). You are definitely correct in saying that Apple is moving in the right direction with this.
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