As
the saying goes, knowledge is power, and in today’s corporate world knowledge
comes in the form of acquiring as much data as you possibly can and analyzing it
effectively. Dasheroo is a startup web app that offers a highly customizable
dashboard interface comprised of numerous widely-adopted data analytics applications.
Dasheroo is highly beneficial to businesses because it helps one make educated business
decisions with the help of seeing all the data that a business has acquired through
various services in a centralized location. (Source: http://www.smallbusinesscomputing.com/ProductReviews/Software/dasheroo-delivers-insight-into-critical-business-metrics.html)
Dasheroo
helps you design your dashboard using pre-made templates that can be
customized. The information collected and analyzed from a variety of sources
and is displayed in “insights.” These insights can easily be shared with other
members of your team, which reaps great benefits in terms of exposure to more
data. The dashboard is customized to ones needs, so for example, marketing
teams would have insights Google Analytics, Adsense, Facebook, Twitter, etc. at
the forefront of the dashboard, whereas the Sales team would have salesforce
and similar apps at the front.
Perhaps
Dasheroo’s most essential feature is called “mashups”, a service that generates
data and graphs using analytics from different, yet related services. For
example, it will group people who “liked” a Facebook page with Twitter
followers to see trends across social medias. This is beneficial to businesses because
it allows one to view the business’ data analytics from a broader perspective. It
also saves valuable time from flipping between different analytics accounts to
try to spot trends between data sets.
Finally,
another one of Dasheroo’s benefits is its reasonable price point. For $25 per
month, an unlimited number of users can access a limited number of Dashboards
and Insights to get a taste of Dasheroo, then for $75 you receive unlimited
dashboards and all of the 60+ insights that Dasheroo currently offers. This is
nice for businesses who want to try out Dasheroo to see if it fits their data
mining needs.
This
article provided a description of Dasheroo’s functions, but failed to mention
Dasheroo competitors, which do exist, as per a google search. Cyfe is one
alternative that offers a mobile app that is missing from Dasheroo. Additionally,
Klipfolio offers a clean and sophisticated web app very similar to Dasheroo.
Of
course, the principle of these varying services are the same: put the data in
one place and analyze as much data as possible. Businesses are at a
disadvantage if they are not using sophisticated data analytics that their
competitors are. Overall, data is becoming an overpowering force in the
corporate world, and these solutions make analyzing centralized data easier than
ever.
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