For years credit card security in the United States has been on the minds of consumers and companies alike. The main problem for these security breaches lie with the outdated magnetic “swiping” strip, which can very easily be stolen and duplicated using simple card readers. However, as of October 1st, a small chip named the EMV chip will be installed into all major credit and debit cards. While this may not be brand new technology, this small chip has the power to improve financial security across the nation.
The security in this card comes from 3 different types of protection; card authentication, transaction authorization, and cardholder verification. The first step of security is Card Authentication, this is explained best in a publication by the smartcardalliance.org, which states “Transactions require an authentic card validated either online by the issuer using a dynamic cryptogram or offline with the terminal using Static Data Authentication (SDA), Dynamic Data Authentication (DDA) or Combined DDA with application cryptogram generation (CDA)”. Second, is transaction authorization, which using systems such as SDA, DDA, and CDA, the EMV card is able to create different and ever-changing transaction data that can only be used once. This is vital in the prevention of fraud because it will make it nearly impossible to duplicate or even uncover previous transactions that may be on the chip. The last layer of protection, which is also the one that has been causing immediate problems in the U.S. is, cardholder verification. As it has been for years with magnetic strips, the EMV chip will require a signature along with the use of the card. The problem with this is that a signature is in my opinion useless. Most people imply scribble their name on a small screen that isn’t even matched up with a previous signature. The best fix for this, which is being used in other countries around the world, is to implement a pin that must be provided during each transaction. When combined the EMV chip would be nearly impossible to duplicate or use without knowledge of the pin.
Another problem that may come as a result of this is a lack of technology on the merchants end. However, the U.S. government has made their stance known by putting a law into effect that makes any merchant not using an EMV capable machine liable for any fraud that may occur in their store. This initiative is pushing merchants to lay out the money and in turn providing more financial security for themselves and their customers. This newly growing technology has the potential to greatly decrease or even eliminate the financial dangers that come with using credit cards. As research continues, their may be countless other uses for this EMV chip that will make the IT world a safer place.
-  http://www.smartcardalliance.org/publications-emv-faq/#q1