Dell has updated its advanced analytics software (also known as Statistica) to increase interest for jobs in the field. Also, Dell will be making this software free to college students to hopefully give new scientists a good impression of Dell. Looking at this upgrade by Dell in a business stand point we can obviously see that Dell is trying to increase it’s profits as much as possible. With creating the actual computer and now owning some of the software that is ran on it, Dell is expanding.
When Dell had acquired StatSoft (makers or Statistica) it had adopted a hard to use Graphical User Interface or GUI. This made Dell’s purchase at the time an unsuccessful one and they needed to update the software to get a leg up on the competition. After doing this Dell had made a much easier to use GUI, therefore making it visually pleasing to consumers and easier to use. Thus, through creating a better GUI consumers became more pleased and they were able to get their work done more effectively. Consumers are then able to do more work and increase the amount of deciphered and organized big data.
Dell has made other updates to hopefully improve the productivity of its product. A step-wise tool has been added to help the users and to give recommendations. As a student in my opinion I would find this very appealing when learning how to use analytic software. This creates more interest for people pondering this as a profession. It also expands the competition for jobs in data analytics but at the same time grows the industry. This will help create more jobs and more successful companies.
Lastly, Dell has created a capability that allows users to run the analytics where the data is currently. That means there is no need to import all of the data to an excel file which can sometimes be tedious if you are not too familiar with the process. This is also great if one business sends another business data to interpret. This saves time and increases efficiency.
The article overlooks the fact that Dell is offering this software FREE for college students. How much money are they losing if any? Also, what truly makes Dell better than their competitors and how are they making consumers more knowledgeable about this new software? Finally, how is big data evolving because of this?
Citation: Davis, Jessica. "Dell's Statistica: Revamped, Free To College Students - InformationWeek." InformationWeek. UBM Tech, 1 Nov. 2015. Web. 02 Nov. 2015.