It is also important to address how EasyJet’s trial run with hydrogen fuel cells will impact the environment. With a decrease in fuel, there is also a decrease in environmental pollution. This innovative use of hydrogen fuel cells also decreases C02 emissions each year. This new technology would make takeoff smoother, quieter, and environmentally friendly. Easyjet will further limit waste by taking the water wasted from the hydrogen fuel cells, and use it for the toilets on board.
My third point addresses the greatest benefit easyJet will gain in using hydrogen fuel cells, future savings. Fuel prices are consistently changing and increasing. At some point it will be cheaper to purchase hydrogen fuel, than regular fuel. This not only helps the environment, but also any company that invests in hydrogen fuel cells early on, like easyJet plans to do.
While the article did not mention it, it is important to understand how difficult it will be for EasyJet to get customers to ride with their new hydrogen fueled aircrafts. Many people have hesitations with flying, so it will be difficult for EasyJet to attract flyers to test out a trial fuel source. It is also important to note how expensive it will be to test hydrogen fuel cells in an entire fleet of aircrafts and the risk EasyJet stands to have in revenue. Lastly, it is beneficial to note that if this trial fails, it could result in the loss of revenue for EasyJet and potentially a loss in human life if landing is effected negatively.
Carrington, Daisy. "EasyJet's Plans for a Hybrid Fleet, Using Hydrogen Fuel Cells - CNN.com." CNN. Cable News Network, 2 Feb. 2016. Web. 10 Feb. 2016.
Tomo News US. "Hydrogen Fuel Cell: EasyJet Aim to Begin Trials of Hybrid Plane in 2016 - TomoNews." YouTube. YouTube, 3 Feb. 2016. Web. 10 Feb. 2016.