The “cloud” has been one of those terms used in technology over the past few years, and it has made a difference in how we store information and transfer it to other products. When I think of the “cloud”, I think of Apple’s iCloud where I can store all of my music and applications from iTunes. The information there can be used on multiple devices such as a laptop, a tablet, and a smartphone. This concept is simple for the average customer, but there is another side to the “cloud” which is used in the business world.
More and more companies are using the “cloud” in order to run their company faster and more efficient. They are able to share and use data more due to the on-demand feature. They can increase and decrease their computing needs such as storage depending on their demands. They can also pay for just what they need, instead of spending tons of money on a set amount of infrastructure.
The most successful at this business practice has been Amazon with its Amazon Web Services that have been a hit with large, public companies. Another successful “cloud” provider is Microsoft with its Azure product. The next “cloud” provider that wants to bring in new clients is Google with its Custom Machine Types. The trick with Google’s Custom Machine Types is letting the customer use enough processing and memory as it needs on specific task. This alleviates the pain of unused storage going to waste, and makes a company’s spending more flexible.
I can only image if I had access to these resources in the form of memory and storage. If my laptop was able to gain memory and process faster when I needed to do a big project, I could get it done faster than typing this up right now! Also, anyone who has storage problems on their smartphones would love for more storage without going through tons of memory cards. While these examples don’t necessarily involve the cloud, this is how flexible a company is when using cloud computing.
The article made the point that the cloud computing services from Amazon and Microsoft will be used more than Google’s just because of the familiarity of those two companies, especially with all of the other products they have provided such as Microsoft’s Windows operating system and Microsoft Office. Where I think Google will succeed at first will be with new companies just getting off the ground, and building it from there in order to get market share. It is pretty incredible where the technology is heading.