At the 2016 Superbowl, Oracle, a techonology company, used their latest technology to try and make things simpler for those at the game. With the stadium at full capacity, Oracle’s technology worked to reduce the amount of time that people have to spend waiting for concessions, along with making sure that inventory is properly stocked at the different concession stands. Levi’s Stadium, location of the 2016 Super Bowl, claims to be the best-connected stadium in the world.
When people have spent a lot of money on tickets to the Super Bowl, “the last thing [they] want to do is miss part of the action because you're waiting in line to get something to eat" points out Oracle's senior VP of hospitality, Mike Webster (Yahoo). This is where Oracle’s technology comes into play allowing people to order concessions to their seat. Oracle set up 700 terminals connected to their cloud to make wait times as short as possible for fans at the game.
This technology is currently new to stadiums, but since people have no been to or heard about Levi’s Stadium, they are now looking for other stadiums to implement this system. This will help make all sports games, not just yearly events like the Super Bowl run smoother and be more enjoyable to the fans.
The technology is also very helpful to vendors because by using technology for something as simple as buy concessions, it creates a much more data for them to use when analyzing their business. Oracle can help vendors manage their inventory, which helps make sure they don’t sell out of products that will be in high demand during the game.
Although Oracle’s system sounds very convenient, there are times where it may not work as well as many hope. At a sold out game like the Super Bowl, the system could get overwhelmed leaving many frustrated and unsatisfied fans. The system could also go down for any number of other reason besides being overwhelmed by fans. Also, in order to deliver concessions, the stadium will need to hire more people so that they have enough staff to bring people their concessions. Stadiums may not be pleased about the cost of updating to oracle’s technology along with the added cost of more staff.