Monday, February 22, 2016

How Oracle helps tackle the Super Bowl's insane food demands

           At the 2016 Superbowl, Oracle, a techonology company, used their latest technology to try and make things simpler for those at the game. With the stadium at full capacity, Oracle’s technology worked to reduce the amount of time that people have to spend waiting for concessions, along with making sure that inventory is properly stocked at the different concession stands. Levi’s Stadium, location of the 2016 Super Bowl, claims to be the best-connected stadium in the world.  
            When people have spent a lot of money on tickets to the Super Bowl, “the last thing [they] want to do is miss part of the action because you're waiting in line to get something to eat" points out Oracle's senior VP of hospitality, Mike Webster (Yahoo). This is where Oracle’s technology comes into play allowing people to order concessions to their seat. Oracle set up 700 terminals connected to their cloud to make wait times as short as possible for fans at the game.
            This technology is currently new to stadiums, but since people have no been to or heard about Levi’s Stadium, they are now looking for other stadiums to implement this system. This will help make all sports games, not just yearly events like the Super Bowl run smoother and be more enjoyable to the fans.
            The technology is also very helpful to vendors because by using technology for something as simple as buy concessions, it creates a much more data for them to use when analyzing their business. Oracle can help vendors manage their inventory, which helps make sure they don’t sell out of products that will be in high demand during the game.

            Although Oracle’s system sounds very convenient, there are times where it may not work as well as many hope. At a sold out game like the Super Bowl, the system could get overwhelmed leaving many frustrated and unsatisfied fans. The system could also go down for any number of other reason besides being overwhelmed by fans. Also, in order to deliver concessions, the stadium will need to hire more people so that they have enough staff to bring people their concessions. Stadiums may not be pleased about the cost of updating to oracle’s technology along with the added cost of more staff.

1 comment:

  1. Oracle, a leader in computer software, has created a new technology that has completely altered the way sports fans will enjoy a game. Instead of having to leave to get up during a game they created a way to bring the food right to the fans. One thing that was not mentioned was whether this is an app or there is a remote on every persons seat or what type of technology Oracle specifically used. Although this system is only implemented in Levi’s stadium I could see this system becoming a trend through all stadiums across the country. Even though people would now get their food brought directly to their seats I feel like there could potentially be a lot of problems with this system. First, the stadiums would have to hire more employees to deliver all this food to the fans seat.

    An additional issue would obviously be malfunctions with the software. If this were to happen the stadium should have a back plan if the entire system were to go down. This way people are still able to get their food, whether they have to get up from their seats or they are still able to get the food brought directly to their seats. I think the fact that Oracle could track how much of each product is bought more easily would help the stadium as a whole. The stadium would have an idea of roughly how much of each product the fans are going to buy. This way the stadium would not have a lot left over of one product or not enough of another product. Overall I think this idea of a food delivery system at stadiums is a great idea and will probably expand to many different sport stadiums over the next few years.


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