Technology and sports are becoming more intertwined then ever before. The sports world is starting to use technology to better itself and how athletes train. This past weekend in Toronto at the NBA all-star game it became very clear: technology is changing sports like never before. This article discussed how NBA executives spent time hearing presentations from technology start up companies and discussed how technology could positively impact the sport of basketball.
One of the major points made in the article was that a company called PUSH is using new technology to help create a better training regiment for athletes. The technology PUSH discussed with NBA executives was a way to monitor if an athlete is being overworked or underworked during training exercises. This would be beneficial for the NBA because it would allow teams to see if they are getting the best out of a player as well as helping prevent injuries to ahtletes. According to PUSH’s website: trainwithpush.com the company would utilize this technology by giving athletes an armband that would give feedback to athletes and NBA teams about weather or not they can keep pushing or need to ease up on the level of intensity.
Another major point in the article is how technology has already transformed the way we look at sports. One thing that is sighted in the article is how the rapid increase in people who use social media has changed how people follow sports. Normal people have been able to use technology such as smartphones to change the way in which sports are followed. Major sports leagues such as the NBA have taken note of the growing number of tech-savvy fans and expect that it will expedite changes to the sport in the future.
A third key aspect of the article is the development of a new sports media accelerator that will connect sports based technology companies with mentors in the sports world. The hope is that this will lead to connections with major sports leagues and major media outlets that cover sports that will utilize the products these companies are using. This is an innovative idea that will help startups get there foot in the door and will help grow the amount of technology that will be used in how sports are played and how they are covered by major media outlets.
While the article was quite insightful about how sports and technology are combining, there were a few things that were left out. The first thing that was missing was if the technology used by PUSH in the NBA was being used in other sports. It would be beneficial to all athletes yet the article fails to mention if any other leagues are using it. Another thing that could use more explanation is the type of changes the NBA expects from tech-savvy fans. A final thing the article lacks is an explanation for how the accelerator discussed plans to establish connections between start-ups and sports leagues.