Oracle is an enterprise resource
planning company that strives to eliminate the complexity of business
operations and prides itself on speed, reliability, security, and
manageability. They were recently tasked with conforming their business
operations to enhance the consumer experience at sporting events, the Super
Bowl in particular. Levi Stadium, the home of the San Francisco Forty-Niners
and Super Bowl 50, promotes itself as “the best-connected stadium in the world”
(Roberts).
At an event
as grand as the Super Bowl, everything is expected to work flawlessly. Oracle
provided their cloud infrastructure to help aid in delivering concessions to
fans at their seats. Tasked with a tough assignment, Oracle had to guarantee no
problems due a lack of an item being ordered. If the nearest stand to you is
low or out of the item ordered, “Oracle’s system alerts the app to source the
item from a different stand” (Roberts).
As a fan
who has attended numerable sporting events, I can attest to how frustrating it
is to leave your seat during a sporting event to get food or even go purchase
merchandise. You want to go during intermissions where you will not miss any of
the game, but with that comes the incredibly long lines that ultimately take so
long that you end up missing some of the action. A system like Oracle provides
an enhanced consumer experience, and is beginning to be implemented in numerous
NFL stadiums.
With the
enhancing at-home viewing experience, it is becoming more difficult to convince
people to attend in person. Even if stadiums are successful in getting people
to attend their events, the fans do not want to be inconvenienced. A product
like Oracle’s system, promotes and encourages fans to continue to attend sporting
events despite the increasing costs because the in-person experience actually
supersedes the at-home, inexpensive experience.
My only
foreseeable problems with a software like Oracle being integrated into sports
is the resulting increase in the already expensive ticket prices. Additionally,
I would be concerned with the reliability and efficiency of a system like
Oracle being used to deliver concessions with the high demand and volume of
people in attendance at these events. In order to utilize this system, you need
to have a smart device that is capable of downloading the app and in addition
the service connection needs to be strong even with the immense near-by
activity.
Overall, I
think technology, like Oracle provides will drastically improve the consumer
and fan experience at sporting events. I think that within no time the cloud
infrastructure that is offered by Oracle will be found in every sports stadium,
and the times without such technology will soon be forgotten.
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