The marketing world has been directly impacted by the growth and constant innovation of technology. The growth of technology has made marketing easier and more successful. These articles talk about how online marketing has become more and more popular as technology continues to improve and innovate.
A point in this article that caught my eye and that many of us are familiar with is the use of social media for marketing. Various sites such as Facebook, Twitter, or LinkedIn are heavily populated and are great sources of marketing. They are able to use search history to individualize and specialize what products to promote to you. You can also participate in the marketing process by making your own posts to advertise a product. For example, on LinkedIn you are promoting yourself. You are showing other LinkedIn users your experiences and abilities to maybe pique their interest in you.
Another point that I felt was important to the development and improvements in marketing by technology was the innovation of data analysis and improvements in data collection. By analyzing and collecting data, companies can track their progress and inventory through technology instead tracking it manually. This allows them to be able to compare data side by side in an easy and efficient manner. It also helps with productivity because it can help you to see what you need to sell more of and what products you are having the most success with. This can be important to the success of the company as a whole.
One more point that caught my attention was the idea that companies use the internet and technology to form relationships with customers. It amazing to see how far we have come as a society that we don’t need face to face contact with a person to form a relationship with them. These types of relationships are purely business and are for the purpose of fulfilling the goal of selling a product at a fair price that benefits both the producer and the consumer. For example, these types of relationships allow for the consumer to give feedback on the product and the interactions they had with the company. It also allows the producers to ask about the product itself and if the customer is satisfied or if changes need to be made. There are various features that can come with this form of relationship and these can be seen as incentives for future interactions.
Something I think the articles overlooked was the fact that people can also use technology to market the flaws and bad features of products they may be selling. I would like to know if they can develop a monitoring system so they can see what people are posting about their products and then be able to respond to these comments to build a better relationship with those customers.