Uber is quickly becoming one of the most popular forms of transportation throughout the country. To make Uber safer and more trustworthy, it is using Information Technology (IT) to prevent and limit dangerous driving. The use of IT in the Uber app can now notify drivers when they are going too fast or when they brake too quickly.
While reading this article there were a few points that stood out to me. One, there is no way to for Uber to know some of the circumstances that would cause the new sensors to go off. For example, in the article it talks about the new sensors going off when the uber drivers brake too quickly. They see this as a way to prevent the drivers from tailgating and driving too close to the car in front of them. In reality, there is no way for Uber to know what the the cars around them were doing. If the car in front of them brakes suddenly then the drivers will too. Another point that I really liked in the article was the use of IT to improve the validity of the rating scale of drivers in the Uber app. Now, Uber can check the validity of the ratings that drivers get by tracking their path’s. If a driver was given an unfair rating by a passenger Uber can now check the ride and see if what the passenger complained about is true. On the other hand, Uber can also check up on its drivers without them knowing. They have the ability to see their driving habits and see if they can be trusted on the roads. A last point that I thought was very interesting was the idea that in the next five to fifteen years there may be cars that can drive themselves and are completely safe. The advancements in technology through the years is amazing and just the thought of having a self driven car is unheard of. Uber understands that humans can be unreliable and unpredictable and the use of autonomous vehicles can make for an even safer and more trustworthy driving environment.
I think the article could have done a better job explaining the frequency of problems that has brought about these changes in the safety features and assuring a safer ride for their passengers. Another thing that I was thinking as I was reading this article is how much will all of these additions and improvements cost and are they even worth the trouble of implementing them? The last thing that I would like to know more about is what is going to happen with all of the cabs that will now become even more sparse than they already are. With all the new improvements to Uber in the future, the use of Uber is going to go up while cabs slowly become overlooked and forgotten. I think the future is bright for Uber and the future changes will be key to their success.