Apple Enters Major League Baseball Dugouts With iPad Partnership
Major League Baseball has signed a multi-year agreement with Apple to provide teams with iPads in the dugouts to provide teams with data readily accessible to the teams. Teams are now able to pull up their opponent’s statistics such as pitcher-hitter matchups, spray charts of where they hit the ball, and what pitches are the most effective against a specific player. With iPads accessible in dugouts, managers and players are now able to get a first-hand look at all the replays and statistics that will improve team dynamics. The game of baseball has always been a game of statistics by, calculating batting average, ERA (Earned Run Average), fielding percentage, etc. In the past, you would have to go into a game with all this knowledge about your opponent and try to replicate what you’ve worked on in practice. Now with iPads in the dugouts teams are able to have these statistics available to them first hand, giving both teams an official scouting report.
This is definitely a step in the right direction for Major League Baseball as the game has been trying to change into a quicker and more advanced game. Major League Baseball has implemented a timer on warmups and even instant replay into the game, it was only a matter of time that they used technology to benefit teams and not just the game. With the amount of data that is accumulated through baseball, I think its almost surprising that baseball teams are using technology to understand data so late in the technology era. Every team is offered an iPad, however, not all teams are forced to use them incase they want to remain to the old fashioned pen and paper technique. With Major League Baseball gaining benefits from the partnership, Apple is now targeting a whole new series of customers. Apple, who has been in a slump in sales can most likely see a sales increase in sporting fans and coaches who want to take their team to the next level. The only negative about this partnership is the lack of appreciation technology has been receiving since entering the sports realm. A majority of people feel technology slows down and ruins the integrity of an old game that was played when horses were used as transportation. It makes you think if automated data collecting machines could be developed to even eliminate the human process of gathering data and just worrying about playing the game.