Google's GPS driving app Waze is making an impact internationally for travelers driving in a foreign country. Many have not heard of or do not know what Waze is, however, have probably encountered this GPS app in a taxi cab or an Uber before. Waze is a very intelligent app giving the driver live traffic updates and finding the best route possible to get to the destination. There are preferences on the app as well like preference of back roads or toll booths. Waze is now enhancing drivers' experience in foreign countries with the new speed alert feature. The app now has a speedometer on the bottom left of the screen that will warn you if you are over the speed limit. Not only will this new technology for this app help a driver in their own country be alert with audio warnings, but more importantly for someone in a foreign country who cannot translate KM/HR to MPH, for example. As of the launch date, this new technology for Waze will only be available in sixteen countries, excluding the United States. However, Google expects a global release of this feature soon.
Even though this is a huge breakthrough for Google, this is not revolutionary in the market of GPS. Garmin and Magellan also have visual warnings for drivers on their apps. However, in my opinion and research it seems to me like Waze is still ahead of the game for GPS. The features on Waze are not only helpful for the driver but also other drivers around them in terms of safety. The only people I can think that would be leaning towards not in favor of these new features would be police officers trying to get their daily speeding ticket at a sweet spot on an open highway. Also, one feature this article does not discuss enough is the feature warning drivers of police cars up ahead. With that said, the market for this new technology could see a big bonus in consumer demand. A costumer with a laundry list of speeding tickets could fall head over heels with this product. To think a decade ago a GPS system that could help you navigate the roads was renowned. Technology for GPS is improving each year and Waze is an example of just how far this technology has come to help drivers as much as possible.