Sports in
this day in age are critiqued like never before. The multiple camera angles and
constant ability to show replays allows the fans at home to critique the game
from their couch and puts tremendous pressure on officials and referees to make
the right call when there is a controversial play, not only to get the most
accurate results but to avoid backlash from fans. This article discuses Intel,
one of the most recognizable technology companies in America, and there major
investment in broadcasting technology in sports that will enhance the fans
experience and help to make sure officials are making the right call on the
field or the court.
One of the
major points that is made in the article is Intel’s acquisition of an
Israel-based start up company that develops 3D video broadcasting
software. The company, Replay
Technologies, has titled its product freed. According to its website,
Replay-Technologies.com, freed is a video format that allows viewers to
experience perspective of live sporting events that have never been available
before. This technology will not only have a positive effect on sports
themselves by allowing officials to have views of the field that were
unimaginable a few years ago, but also will positively impact broadcasts by
giving fans yet another way to watch and critique every play.
Another key
point made in the article is Intel’s effort to bring its own technology into
the sports world. The most notable instance of this is the technology they are
brining to the winter X games in aspen this year. The most notable technology
that is being introduced at the X games is a motion tracking and camera
software that will give competition judges and broadcasting companies never
before seen data and camera angles that will help provide the most accurate
judging process and an enhanced the viewers experience while watching the different
events at X games.
The third
major point made in the article is Intel’s partnership with major sports
companies, such as ESPN, Oakley, and New Balance. These partnerships show that
Intel is serious about getting more involved in the sports technology scene.
Intel VP of smart devise innovation Steve Holmes said in announcing the
partnerships that Intel is at a transition point and “It’s a natural time for Intel to really participate in a
much broader way in sports”.
One of the things this article
failed to point out is what the partnership with sport companies such as ESPN
and Oakley will consist of. One would imagine ESPN will be using the new 3D technology
but there is no telling exactly what Intel has planed and the article fails to
elaborate. Another thing missing from the article is how Intel planes to
implement its new X game tracking technology, and if the results will be used
for live broadcasting or for replay after the fact. A final thing missing from
the article is why Intel feels now is the time for them to get more involved in
sports.
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