The future of the way that we do travel might have just hit the market. Raden, a "smart luggage" producer has created a suitcase that revolutionizes the way that human beings transport their belongings. They are currently selling two suitcase models, one "carry" and one “check", for $295 and $395 on their website, respectively.
The first thing that jumped out to me when examining Raden was the plethora of useful features that come with the purchase of the suitcase itself. For example, the suitcase can charge your phone in a port that is built in to the top of the model. Also, the next generation bag weighs itself upon being lifted off the ground, so that fees for overweight luggage officially become a thing of the past. Finally, the smart suitcase is equipped with a compact battery on the inside which is capable of being removed if someone is looking to further cut down on the weight of their baggage.
Also, the Raden app, which you can download on your iPhone or Android mobile device, allows you to track your luggage in real time through Bluetooth technologies. This amazing innovation takes away the hassle of trying to miraculously locate your luggage at airports, or worse, trying to find luggage that has been lost by the airline. The Raden app also takes it a step further, sending you alert messages when your bag is coming out of the carousel in real time. Finally, the feature that provides users information on TSA wait lines can be particularly helpful when it comes to planning how much time a person must allocate to the screening process in advance of their flight. Features like these make the Raden app and suitcase a must have for frequent fliers who often find themselves victim of many or all of these common inconveniences.
An additional thing that I found interesting about Raden was the unique design of their product. The emphasis on efficiency and sleekness goes hand in hand with their cutting edge technology. This is evident in the specs of the bag which weighs a mere 7.5 pounds, and comes in a variety of attractive colors. Finally, something that really stood out to me was that through the Raden app, you have the ability to call an Uber to pick you up from the airport. It is this kind of exceptional attention to detail that really makes this particular bag the future of an individual's travel experience.
Two specific things that I feel my article failed to address were how Raden is to market their product to consumers and also how they are going to increase profit margins. These two things could go hand in hand, for example if Raden is able to get their suitcase to large retailers, interested customers will be exposed to the product, driving up sales for the smart luggage brand.
Raden's Website: https://www.raden.com/products/a28-check?color=black