Car-Pooling Helps Uber Go the Extra Mile
In the past, Uber has been used mainly for one person or a couple of people who are traveling together, to get from their beginning location, to their destination. However, Uber has recently come out with a new choice for Uber customers, UberPool. By clicking this selection while choosing a destination, you are ultimately sharing a cab with a stranger. As quoted in the New York Times; "UberPool works like a party line for cars." This "party line" picks up a customer, but after that customer is picked up, it picks up another completely different individual from a completely different location who is going to either the same location as the original customer, or somewhere close to it. This is an appealing yet strange option for Uber customers because it gives them the ability to spend less money by technically "splitting" their Uber with someone else, with the risk of being stuck with a stranger. However, unlike the normal Uber selection, to choose UberPool, the customer must call up the app to distinguish where they are trying to go, and UberPool will match that customer with others going that way. This Uber option gives customers a significant discount ultimately saving them money. I believe that this new selection for Uber customers will become extremely popular, especially in large cities where the Uber prices tend to surge regularly and the normal price is also quite expensive. Overall, by creating new selections for customers, Uber is making a smart decision. They are assessing the reviews they have been receiving about their pricing rates, and finding an in-between that benefits both the customers, and the company at the same time.
Manjoo, Farhad. "Car-Pooling Helps Uber Go the Extra Mile." The New York Times. The New York Times, 30 Mar. 2016. Web. 30 Mar. 2016.