According
to Cade Metz at Wired.com, Google’s idea of having a cellular phone service is
in motion and will be a force to be wrecking with in due time. With two
cellphone networks, Sprint and T-Mobile already on board, Google’s operation Project Fi is here and will be expanding.
It is a cellphone service provided by Google that will work on already
established phone networks by using their cell towers and enabling people to
switch between multiple cellular networks and local area Wi-Fi networks to
provide good phone signals at all times. The switching will happen
automatically and will be so subtle that phone users won’t even be able to tell
the difference.
The success of this project can
change how phone companies operate and will pave the road to future cellphone
services. Google will collect its money by becoming the middleman between
cellphone companies and their customers. The monthly phone bill will be paid
directly to Google, and then they will pay dividends to Sprint and T-Mobile for
the usage of their towers. People will be receiving better service for a
cheaper price. But does Sprint
and T-Mobile have enough towers combined to stop AT&T and Verizon? They are
both resting at the top of the cellphone industries in America. Can they still
manage to have the best services and stop Project
Fi in its tracks from becoming something great by not getting on board? Google,
however, is prepared and plans to upstage them by spreading the idea of “its only service”. This means they will let you come and go into
their service as you please without utilizing long-term contracts. They will
even offer device financing over monthly periods as part of the bill in order
to help people receive the phones they desire. AT&T and Verizon should come
up with a similar idea in order to remain relevant or simply get on board. If
they don’t evolve, Google’s Project Fi
can signal the end for many, if not all of the cellular services by
monopolizing the industry. At the end of the day the capabilities are just
simple better than anything to this date and will soon hold all the power in
the cellphone industry.
I think companies like Verizon and AT&T will do just fine even when this service becomes available. People will not likely opt out of a contract, which will be very costly for them, just to get data a split second faster. If this service cuts cellular bills by a significant amount then I could see Google becoming a huge contender in the cellular service provider world.
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