According to Cade Metz at Wired.com, Google’s idea of having a cellular phone service is in motion and will be a force to be wrecking with in due time. With two cellphone networks, Sprint and T-Mobile already on board, Google’s operation Project Fi is here and will be expanding. It is a cellphone service provided by Google that will work on already established phone networks by using their cell towers and enabling people to switch between multiple cellular networks and local area Wi-Fi networks to provide good phone signals at all times. The switching will happen automatically and will be so subtle that phone users won’t even be able to tell the difference.
The success of this project can change how phone companies operate and will pave the road to future cellphone services. Google will collect its money by becoming the middleman between cellphone companies and their customers. The monthly phone bill will be paid directly to Google, and then they will pay dividends to Sprint and T-Mobile for the usage of their towers. People will be receiving better service for a cheaper price. But does Sprint and T-Mobile have enough towers combined to stop AT&T and Verizon? They are both resting at the top of the cellphone industries in America. Can they still manage to have the best services and stop Project Fi in its tracks from becoming something great by not getting on board? Google, however, is prepared and plans to upstage them by spreading the idea of “its only service”. This means they will let you come and go into their service as you please without utilizing long-term contracts. They will even offer device financing over monthly periods as part of the bill in order to help people receive the phones they desire. AT&T and Verizon should come up with a similar idea in order to remain relevant or simply get on board. If they don’t evolve, Google’s Project Fi can signal the end for many, if not all of the cellular services by monopolizing the industry. At the end of the day the capabilities are just simple better than anything to this date and will soon hold all the power in the cellphone industry.