Amazon Flex is the new service offered by Amazon. Flex is supposed to get you your packages sooner by hiring independent drivers to bring them to your house. This service is comparable to Uber in that drivers are normal people that can make their own schedules. However, unlike Uber the drivers are paid on an hourly set wage, which can vary from $18 to $25 dollars an hour. Although drivers can set their schedules like Uber, with Amazon Flex drivers must commit to at least a two-hour shift. Shifts can vary from two to eight hours at a time. For this product to take off successfully though Amazon needs be able to attract trustworthy and reputable drivers. This could prove to be a problem with the economy rising and more jobs being available in the coming years. Amazon need to bank on these people wanting to stay with them over getting a real full time job when they begin to appear more. The only requirements to become a driver are your own car, a driver’s license, and an android phone so that Amazon can install their Amazon Driver’s app. Uber released data in January showing that driver can make up to as much as $30 dollars an hour trying to combat this new service amazon is attempting to implement that could take drivers away from their service. However, this data only applies to Uber drivers in New York City. Most other large cities only average around $13-$15 dollars an hour making the guaranteed money and shifts from Amazon a much more appealing offers.
I feel that amazon flex could potentially take off, but has plenty of kinks to work out. For one thing the customer who is receiving the package may not be comfortable with a stranger delivering their package in their own car. Who is to say that drivers could not just make off with your packages? I know that amazon probably has a tracking system and does do background checks on their drivers, but things can always happen. I feel like a random car on the road is much more likely to be broken into or stolen that a large UPS delivery truck. We will just have to see how Amazon Flex does, but I feel that it may end up being a huge bust. Large companies like UPS and FedEx will not just sit back and allow these independent drivers take away from their business without a fight. We have seen how the taxi service has hostilely responded to the Uber industry.