Online
shopping has changed the way consumers buy goods, in that shopping online
provides consumers the ability to shop from the comfort of their own homes and
have products delivered straight to their front doors. Shopping online has just become even easier
now. YouTube and Twitter are both
introducing a “buy” button on their websites as a new way for marketers to
advertise their products. What this buy
button would do is add a link to a video that is displaying a product, which
will take the viewer straight to the website where you can purchase the product
you are viewing in the video. Joseph
Plambeck in his Daily Report writes, “The new feature seems to be particularly
appealing on the many videos of product reviews and tutorials, a type of video
that has been growing in popularity on YouTube” (Plambeck). I believe this is a great business decision
for both the YouTube’s and Twitter-like websites, as well as the retailers
themselves because it provides consumers with easier access to products, as
well as higher traffic to the websites that provide the “buy” button.
This “buy”
button, or “buy now” as Twitter is calling it, provides a significantly easier
path for consumers to purchase their product.
In his article Vindu Goel writes “A store that is a customer of
Demandware, Bigcommerce, or Shopify can use the software to tweet out a link to
a product that will show up with a buy button” (Goel). What this means is that any company that is a
member of either of these three online retail providers can use the “buy now”
button. They can do this by sending out
a Tweet, which, in as few as two taps, provides a link to a product that the
company is trying to sell. This can help
increase sales for the company, and increase web traffic for Twitter, making it
easy to go between the retailers website, and the social media website. An example of how YouTube could use this “buy”
button is that if a person is doing a tutorial video on say, an iPhone, Apple
can use the buy button to allow people to go to a link where they can buy an
iPhone directly, removing the step of having to go to Apple’s website, then
searching for the phone, and then finally purchasing it.
The “buy”
button is just one new feature that is revolutionizing the way consumers
purchase goods online. It is providing
an easier, more convenient way of purchasing the products that they see via
multimedia and social networking. This
can only help both the retailers and the social media sits because the easier
access can provide for more impulse buys, which increases a company’s profits,
ad it also can help bring those consumers back to the social media sites
sooner, creating higher traffic on those sites.
The “buy” button is going to be very successful and it will possibly
even spawn something even better in the years to come.
Goel, Vindu. "Twitter Makes 'Buy' Button Widely
Available." Bits Twitter Makes Buy
Button
Widely Available Comments. NY Times, 30 Sept. 2015. Web. 01 Oct. 2015.
Plambeck, Joseph. "Daily Report: The Buy Button Heads
to YouTube and Twitter."
Bits
Daily Report The Buy Button Heads to YouTube and Twitter Comments. NY
Times, 30 Sept. 2015. Web. 01 Oct. 2015.
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