Tim Cook, Apple’s CEO, desires to
expand the company into the realm of business technology. He strives to start designing
products for big businesses, especially for the finance and energy sectors.
Apple has been known for being in the heads of consumers, and knowing exactly
what they want. Now he wants to get into the heads of big corporations and
deliver top-notch products that could be used regularly in business operations.
To get their foot in the door of this industry, Apple has connected with
“business technology giants” such as Microsoft, Cisco, and IBM.
This big
move by Tim Cook was inspired by the fact that people have been using their
personal devices, like iPhones and iPads, for work as well. He wants to improve
Apple product’s business capabilities because consumers just want one, dynamic
device for both business and pleasure.
Cook is
confident that Apple “isn’t too late to the game” because no one has yet to
conquer that market. He also believes that Apple can increase their product’s
capability beyond email and Internet access. He thinks they can further develop
software for Apple products, and give them an edge. However, they are new to
“the game” so they will need to do a lot of marketing research on big
companies’ psychographics, and figure out how to get in their heads like they
did so well with household consumers.
I think
this move by Apple is a bold one. It is important for Apple to branch out to
new consumers, further increasing their customer base, but it is equally
important for them to maintain their identity. Apple, with the help of their
previous CEO Steve Jobs, has been known for their user-friendly interface and
product simplicity. With the additions of business-friendly software, Apple
products may become too complex and confuse their household users. However,
Apple is joining forces with big time technology companies like Cisco and Microsoft
who already have experience with corporate customers.
This
adjustment by Apple can be huge for them, but I fear it can also be fatal.
They’re walking a thin line between unlocking a whole new customer base, and
tarnishing their identity. Nevertheless, I think they can successfully make the
adjustment because they have so much assistance from Microsoft and Cisco, who
already have insight on corporate customer’s psychographics. I think if the
leap is successful, it will be huge for the corporate world. It will not only
elevate their means of working and effectiveness, but it would also create an
influx of software developers working for Apple, one of the most recognizable
companies in the world.
Griffin Nesfield
IS.251.03
It is smart for Apple to move into finance and energy sectors. New up and coming industries such as these have plenty of room for progressive ideas and products. Apple is behind the scenes coming up with an electric car. A cheap and sleek vehicle that has energy efficiency might take over the market. Also when will apple become a carrier? They need to stop relying on companies like Sprint and AT&T and take another chunk of the industry. Apple is capable of having its hand in all fields of the tech industries within several decades at this rate.
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