Friday, October 2, 2015
Buy button On Twitter
Do we really need another way to purchase items? More importantly, do we really want to be bothered more with adds to purchase products? Well I would assume that Twitter business leads believe we do. Recently posted on the NY Times website, there is an article announcing the intended release of the "Buy" button on Twitter. Now based on what I've read and understand, Twitter is working with merchants so that they can market items on twitter to subscribers of that social network and if they are interested, they can simply purchase that item in two clicks of a mouse. I find that everyone is jumping on the convenience pay bandwagon, first Apple with Apple Pay, then Google with Google Pay, now here is this. Do we really need another "convenient" way to spend more money on something that we probably don't need but because it's flashing across our screen with a "Buy" button we get it????? I think that we have more than enough advertising on social networks as it is. Every time I log in to Facebook, Twitter, even LinkedIn, I am overwhelmed with flashing advertisements that I absolutely don't want to see and would really like it if they would remove it.
Anyway, back to this new convenient technology, in the interest of being fair, it's good marketing for the merchants because Twitter have over 300 million users therefore they are able to market to a large audience. This will help with their sales and probably increase their bottom line significantly. What I see happening is like Apply Pay and now following that Samsung Pay/Google Pay, we will more likely than not see a Facebook Buy button in the very near future.
So my summary is simple if you haven't already guessed it by now, I think this is just another nuisance to users adding to the already overwhelming advertisements that we see daily on our social network feeds. Personally, if I want to buy something, I will search availability, do my comparisons, then make a reasonable decision as to whether or not I wish to "Buy" it. I don't want something in my feed annoying me every-time I log on to my social media site asking me to buy an item.