The article conveys just how much the magic band does for Disney and its customer, as it says “There’s no need to rent a car or waste time at the baggage carousel. You don’t need to carry cash, because the MagicBand is linked to your credit card. You don’t need to wait in long lines. You don’t even have to go to the trouble of taking out your wallet when your kid grabs a stuffed Olaf [and begs for it].” For Disney, the MagicBands, the thousands of sensors they talk with, and the 100 systems linked together to create MyMagicPlus turn the park into a giant computer. This system is streaming real-time data about where guests are, what they’re doing, and what they want. This enables Disney to allow families to plan their trips more efficiently with reservations, etc. It enables guests to get the most out of their vacations, and guarantees smoother vacation planning.
Not only does the band benefit the customer, the article also shows how it benefits the company. “By getting people exploring beyond the park’s top attractions, overall use of the park goes up. People spend less time in line. They’re more, which means they’re more and more. A Disney official stated, ‘The whole system gave Disney a way of understanding the business.’”
The article describes how this intimate information that is linked to the MagicBand may seem like an invasive piece of technology out of the context of Disney, and that, as technology grows, we change what we are comfortable with. The article states, “It’s designed to anticipate your desires.” So not only does this band have access to your financial information, your location, and what you are doing and buying in the park- it enables Disney to know very intimately. Just like Google reads your emails in your gmail account and targets ads to you based on your emails. With the MagicBand, Disney can do just that and a lot of your personal information is now on file with Disney. Furthermore, if you lose this band, or someone steals it, they now have access to your credit card and hotel room. Your information is not 100% safe. Furthermore, other articles show how the design is difficult to work with, and the technology has had malfunctioning problems before, causing customers to be frustrated with Disney. There is still much room for improvement in the technology and design.
Main Article: http://www.wired.com/2015/03/disney-magicband/
Video of Magic Band Use: https://www.youtube.com/watch?v=I3ojftUvWWU