Should consumers have the ability to block all ads on their mobile device? Yes, I believe that as a consumer you should be allowed to choose whether or not to block ads on your mobile device. Some people do not think that ad blocking apps should be allowed. I do understand that there is both positives and negatives to either side of the argument.
The reality is that consumers have had the ability to block aps on their computers for a long time this has become a hot topic because aps are being used to block ads on mobile devices specifically IPhones. This is a very concerning to marketing firms who advertise using mobile based websites. With these aps in place that would eliminate or severely damage the market for advertising on mobile websites which would hurt several marketing firms financially. With these aps in place the largest aspect that could hurt consumers is that they could lose some diversity in modern day technology. What I mean by that is that you firms would no longer be able to advertise their new technology on places that you usually see these items.
The benefits out way the cost. When these ad blocking aps are downloaded and setup they enhance the phones use. The biggest benefit is that when browsing the web less data is used because your phone does not download all of the advertisements. Going along with that the phone has faster download speeds because it has less to download for each page. The results were as followed “web page data sizes decreased significantly and load times accelerated enormously with ad blockers turned on.” (New York Times, Gregor Aisch) Another large benefit is the battery life of the phone. With ad blocking aps turned on it your phone uses less data and therefore less battery to power that data enhancing its life. Certain consumers may not want ads on all sites blocked in some cases these aps allow you to chose which sites that you want clean of ads. The most important part of business is the customer itself. Therefore the customer should be allowed to choose whether or not to block ads on their mobile device. I for one plan on downloading one of these aps very soon.
Chen, Brian X. "Putting Mobile Ad Blockers to the Test." The New York Times. The New York Times, 30 Sept. 2015. Web. 05 Oct. 2015. <http://www.nytimes.com/2015/10/01/technology/personaltech/ad-blockers-mobile-iphone-browsers.html?src=mv&_r=0>.