It has
never been easy for the fine art community to sell their art online. Many have tried, and many have failed to make
use of the new technologies that have been created in last 10-15 years. As early as 1999, eBay attempted to make use
of the Internet to try and sell fine art when the purchased Butterfield &
Butterfield (Goel). Butterfield &
Butterfield was one of the largest traditional auction houses in America when
eBay purchased them in 1999 (Hansell).
This was one of the first instances in which an Internet company bought
out it’s competitor (Hansell). This got
the ball rolling for Internet shopping to change. Unfortunately for eBay, the online market for
fine art was not something people were interested in. However, that trend is starting to
change. It is estimated that about 6% of
the $51 Billion of art sales from 2014, were done so using online sites
(Goel). With the improvements to
Internet technology, and companies now having big name people backing them up,
fine art auction websites are now being able to offer full protection to the
buyer, making them more inclined to buy art online.
Artsy, was
one of the websites that has been doing online auctions. They typically see sales comfortable
purchases on their website on pieces of art for prices about $5000, but
sometimes going as high as $50,000 (Goel).
This doesn’t seem like much, but as time has gone on, people are getting
more and more comfortable purchasing art online. Artsy has over 300,000 pieces on their
website, pulling from over 4,000 galleries (Goel). 1stdibs is another online retailer of fine
arts, however they have expanded their operations to include jewelry and high
quality furniture. They have over $51
million big-name backers that help them assure their costumers that if their
purchase is not what they thought it was going to be, they will be refunded
(Goel). This could have great
implications to how all purchasing is done in the future.
Online
shopping is starting to completely take over its counter part. Online shopping is perceived to be easier and
cheaper in some instances. With big-name
backers, any market can enter into the online market place, which will change
the way consumers shop. As fine arts
start to get a larger foothold in online shopping, the possibility for other
markets, say home buying, increase. If
people have the comfort of knowing that if they pay for something that isn’t
what they thought they were buying, they will turn to shopping online more
frequently. In future years, the housing
market, or the automotive market may start be more and more heavily dominated
by online shoppers. This could eliminate
middle mans, such as realtors and car dealerships, thus making homes and cars
cheaper, quicker and easier to buy.
Online shopping is starting to dominate the market, and it is now
expanding into other industries that most thought would be impossible to expand
into.
Goel, Vindu. "Purchasing Fine Art Is Increasingly Just
a Click Away." The New York
Times.
The New York Times, 28 Oct. 2015.
Hansell, Saul. "Internet Auctioneer Ebay to Add
Land-Based Rival." The New York
Times.
The New York Times, 26 Apr. 1999. Web. 28 Oct. 2015.
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