“Why is Amazon Going to Stop Selling Chromecast and Apple TV?”
Amazon has decided to take Apple TVs and Google Chromecasts off of their digital marketplace. When customers search for streaming video set-top boxes on Amazon, they will now only be able to choose Amazon’s Fire TV products. They will also be able to choose from preferred devices that also carry Amazon’s Prime Instant streaming service. As customers, Amazon told us that they are dropping Apple TV and Chromecast because they don’t “interact well”.
From a company standpoint, this move that Amazon has made is worse for Google than it is Apple. Amazon followed Android’s open-source idea and is now forcing Google out after taking that idea. Open-source software is what made Android the most popular mobile operating system. Google announced the selling of 17 million Chromecast units as of May. This is a significant milestone for a software company, which is why this move by Amazon can hurt Google. It can cause tension between the companies, as that loyalty amongst them has now been broken.
However, it is important to note that both Apple and Google have launched new products this month. This helps the situation that Amazon has put them in, as they are able to continue in the market with momentum in this ever-changing technologically advanced world we live in. Apple announced the new Apple TV and Google launched the new Chromecast this week. Google also introduced a device with the ability to make any speaker with a 3.5mm input Wi-Fi enabled. Both companies are continually advancing, which does not pose too many issues for the move Amazon chose to make.
With these constant advancements, it does not look like this move by Amazon poses too many issues for Google and Apple. They can hold their own. Apple TV uses its own tvOS and carries name recognition, which is super important in the world of technology. Chromecast and Apple have both performed significantly well in their market share percentages as well. Apple held a 17 percent market share in 2014 despite not having released a new model in nearly 3 years. Similarly, Chromecast performed with a 19 percent share in mid 2013. These numbers show the growing advancements and continual recognition these companies have obtained.
That being said, I do not think this has any short-term effects on the companies involved. Anyone that is a loyal enough customer to Apple or Chromecast will purchase the devices respectively. If anything, Google and Apple will now be resistant towards allowing Amazon Prime Instant Video app on their own streaming TV devices after the move Amazon has made.