“Microsoft Thinks It Has Found the Next Big Thing After Apps” is an article from Business Insider by Steve Kovach, a tech insider. Microsoft, a multinational technology company, recently announced that it would be coming out with a new program called chatbots. Chatbots, programs powered by artificial intelligence that can help to complete everyday chores or mundane tasks, are becoming more and more popular in the world of technology.
Two years ago, Satya Nadella took over the role of CEO of Microsoft. Chatbots were the first project that Nadella wanted to complete with Microsoft. Nadella hopes that chatbots can be a way for people to get things done on a tablet in a more natural way than having to open a separate application for each task. In order to be successful, he will have tech developers use new tools that other companies have not used to build these chatbots.
Nadella’s main reasoning for pushing the development of chatbots is that Microsoft does not have, or was late in the game, to come out with many of the features that Apple and Android have. Microsoft released a Windows phone long after Apple and Android released smartphones. For this reason, many developers have disregarded the Windows phone. Apple and Androids technology is dominated by applications. Microsoft hopes that chatbots will win over consumers more than Apple’s applications and Android’s applications have in the past. This is a good example of how information technology can help increase firm productivity because this program may put Microsoft ahead of its competitors.
Microsoft wants chatbots to be run by a new platform completely different from applications. Users will not have to touch their tablet screen in order to use a chatbot. Since the chatbot will be able to do things like book flights and pay bills, it could be used as an example of electronic commerce. Data will be able to be exchanged between consumers and companies by voice on their latest technological tablets.
One thing I think the article overlooked is that Apple’s Siri feature may be very similar to chatbots. Siri is voice activated and can do many of the things that Microsoft claims a chatbot will be able to do. Microsoft will have to create a feature of chatbots that stand out from Apple’s Siri. Another thing I believe the article overlooked is whether or not all different types of Microsoft tablets (i.e. computers, phones, etc.) will be able to feature this program. Finally, I am curious about the price of tablets that feature chatbots.