A company we are all very familiar with, Uber, is beginning to use information systems to track their drivers. They can now use GPS coordinates to track the speed of the vehicle, breaking and any other movements. This system was originally put in place 6 months ago into China to track whether drivers were attending protests but the use for it has evolved to help out in customer safety.
Most of the time you take an Uber they are relatively safe but there are always certain circumstances where someone has a rough ride. Uber gets tons of complaints everyday about their drivers not behaving in the correct fashion and now they can use their GPS data to find out if the complaints are legitimate. Often times some people complain because they know they can get a free ride out of it. Uber would never argue over a $20 complaint about someone driving poorly. They would rather refund the money and have each party move on. Now, if they notice that someone is reporting their drivers often they can look into whether the driver broke any laws. The technology they use goes as far as even showing their acceleration and deceleration. This means whether or not they slam on the breaks often and create an uncomfortable ride. This way they can refund people who deserve is and not the ones who do not.
Most of the time people don’t make up that the ride was uncomfortable or safe. It actually was and Uber should do something about that if the driver is a repeat offender. They can’t afford to have drivers on the road who don’t care about not only themselves but their passenger’s safety. This application of their new technology can help save people’s lives by getting poor drivers off the road.
Even though you have the technology to do things that are going to be beneficial to your company doesn’t mean that it’s legal. The article touches on the fact that Uber drivers are going to be undoubtedly upset about this new monitoring. Uber already faces lawsuit that will start in June on how they treat their drivers and what they can legally do with the technology that they have access to. When you are dealing with technology and what you can do with it there are always limitations. Uber has done a tremendous job with developing the technology to keep people safe but they have to use it correctly within the law.
I think the article might overlook the exact details of how they get their information. I know the GPS signal is key but in which was is it used? Is there a way for drivers to explain why they may have stopped short? You never know if there is an accident. Do more people need to be hired to look over this new technology? It could be too high tech for a normal person to look at. It may require another set of eyes.